Enabling Innovation - Experience Marketing Workshop, 11th Oct 2017


Experience Marketing for Improved Business Performance


It's the experience that really matters! Experience marketing for improved business performance.

Is your business geared towards delivering a service? Would you benefit from a better understanding of how customers’ experience your service? This free one-day workshop from the Nottingham University Business School will help you to;

  • map how your customers engage with your service
  • determine what types of experience marketing might yield best results
  • improve business performance 

The workshop is aimed at small businesses in Nottinghamshire and Derbyshire. It offers up-to-date expertise, discussions and practical sessions to benefit your marketing plans and customer experience. Lunch and networking sessions are included.

The workshop will be led by:

Sally McKechnie, Associate Professor in Marketing, Nottingham University Business School


Scott McCabe, Professor of Marketing and Tourism, Nottingham University Business School

Signposting for onward options - following the workshop, a range of further support will be available, offering a number of opportunities designed to enable you to grow your business in key areas.

Registration will begin at 9:30, agenda to be confirmed.

Register via the link below now to receive all relevant information.


Centre for Advanced Studies ERDF Workshops                        

Organiser of Experience Marketing for Improved Business Performance                    

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of the Enabling Innovation Programme. This workshop is classed as State Aid to participating businesses, the value of which is £349.98, but is delivered completely free of charge to participants.


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