Experience Marketing for Improved Business Performance
It's the experience that really matters! Experience marketing for improved business performance.
Is your business geared towards delivering a service? Would you benefit from a better understanding of how customers’ experience your service? This free one-day workshop from the Nottingham University Business School will help you to;
- map how your customers engage with your service
- determine what types of experience marketing might yield best results
- improve business performance
The workshop is aimed at small businesses in Nottinghamshire and Derbyshire. It offers up-to-date expertise, discussions and practical sessions to benefit your marketing plans and customer experience. Lunch and networking sessions are included.
The workshop will be led by:
Sally McKechnie, Associate Professor in Marketing, Nottingham University Business School
Scott McCabe, Professor of Marketing and Tourism, Nottingham University Business School
Signposting for onward options - following the workshop, a range of further support will be available, offering a number of opportunities designed to enable you to grow your business in key areas.
Registration will begin at 9:30, agenda to be confirmed.
Register via the link below now to receive all relevant information.
Centre for Advanced Studies ERDF Workshops
Organiser of Experience Marketing for Improved Business Performance
This event is part-funded by the European Regional Development Fund 2014-2020 and is part of the Enabling Innovation Programme. This workshop is classed as State Aid to participating businesses, the value of which is £349.98, but is delivered completely free of charge to participants.
Alternativly you can call us on 01909 512100
Worksop Turbine is helping to find the next Scale-up Star of the Future. A nationwide competition has been launched by Oxford Innovation, who manage this centre, to mark their 30th anniversary of supporting ambitious businesses across the UK.
The nationwide competition has been created to identify the next generation of high-growth businesses. The winners can choose a tailored package in-line with their requirements and what support is needed. The unique offering includes:
- private/shared/lab/virtual workspace up to the value of £5,000 (offering current Worksop Turbine customers a discount on their existing tenancy)
- business coaching which will be delivered locally by expert consultants who are part of the Oxford Innovation network
- and opportunity to pitch to investors.
Any SME registered in the UK is eligible to apply no matter what stage they are at.
Claire Gregory, Centre Manager said: “There are a number of exciting small businesses in this area with growth potential and it really would be fantastic to see home-grown talent in the top three of the Scale-up Stars of the Future competition. I’d strongly urge people who are looking to scale-up their business to enter to benefit from professional support and Oxford Innovation’s 30 years of supporting business growth.”
Oxford Innovation has helped over 10,000 SMEs to become sustainable businesses since renowned entrepreneurs, Martin and Audrey Wood, founded the company in 1987. The husband and wife team also co-founded Oxford Instruments and The Oxford Trust.
According to a report* from innovation foundation, NESTA, just 6% of high growth companies generated over half of the UK’s employment growth.
Claire Gregory added: “We’re excited to discover the next generation of scale-up stars who will create jobs and help to strengthen the economy in this area in addition to ensuring the UK is at the forefront of innovation.”
To enter the Scale-up Stars of the Future competition, businesses are required to complete an online application form and submit a short three-minute video summarising the business, innovation, growth plans and how you could benefit from Oxford Innovation’s support. The deadline for entry is 1 September 2017. To enter or find out more, visit oxin.co.uk.
* NESTA report that looks at the role of fast-growth companies in the UK
A “special buzz” has been created at a centre in Worksop aimed at growing small businesses thanks to a new café which has opened as part of a £270,000 facelift.
The work has helped create an even more vibrant atmosphere at Worksop Turbine Innovation Centre – which is managed by Oxford Innovation on behalf of Nottinghamshire County Council.
It is the first time the centre has had a café for two years, and the new venture has created a new business and three jobs. The purpose-built eatery is helping to further encourage collaboration between entrepreneurs.
The investment from the County Council has also funded a larger conference room at the centre based in Coach Crescent, Shireoaks and a new 742 sq ft office to extend the number of serviced office spaces and workshops for growing and start-up businesses to 58. The improved conference centre seats up to 70 people, replacing the smaller 50-seat room previously used for events, and has the potential to earn the County Council up to £20,000 a year.
Claire Gregory, Centre Manager at Worksop Turbine Innovation Centre, said: “We’re very proud of what we do at the Innovation Centre to nurture the job creators of the present and future, but we’re still constantly striving to further improve the services we offer.
“The new café has only been open for a few weeks and has already created a special buzz adding to the already vibrant atmosphere, while the conference room, which can be spilt into two, offers dynamic options for businesses wanting to stage small or large events or workshops.”
A special launch ceremony was held on Thursday, June 29, to mark the official opening of the café and new-look conference facilities after four months of building and development work, with resident businesses, council representatives and members of the region’s business support community all attending.
Councillor Reg Adair, Deputy Leader of Nottinghamshire County Council, spoke at the event and said: “I’m delighted to see this investment in Worksop Turbine so that it can continue to help local businesses develop in a supportive environment. More than 220 people are employed by the 39 tenant businesses at the Turbine, including 37 new jobs created over the last 12 months which is testament to its on-going success. Out of small acorns come sometimes very large businesses and that’s what they can inspire here.”
David Pearson, Director of Partnerships and Membership Services at East Midlands Chamber, also addressed the audience. He said: “It’s essential for a small town like Worksop to have growth facilities and, from what I know of the centre, they are doing a great job.”
Fellow speaker Craig Hall, Managing Director of Ortus Group – which provides deliberation and pre-hospital and advanced vehicle monitoring services – moved into Worksop Turbine Innovation Centre after launching his business in 2011 from a standing start and now turns over £9m, operating from five units at the centre spanning 3,000 sq ft.
He said: “From being a one-man band starting up it was challenging but you have someone here offering support and who you can bounce ideas off. They have been brilliant for my business.”
The nearby business community as well as members of the public have been invited to use the café.
The centre offers hot desks, virtual office support and office space from £325 plus VAT per month. The centre also provides on-site business growth coaching services and training workshops for resident businesses.
For more information, call on 01909 512 100 or visit www.worksop-turbine.co.uk.